Real estate developments located in Israeli settlements in the occupied West Bank have increasingly been promoted to international buyers, prompting renewed debate over the legality and ethics of such sales.

Property events held in North America and other countries have advertised residential projects situated in settlement areas. Critics argue that the developments are built on land claimed by Palestinians and are considered illegal under international law by much of the global community. Israel disputes that characterization and maintains that settlement activity complies with its domestic legal framework.

Investigations and advocacy groups have also highlighted online advertising campaigns targeting foreign investors interested in purchasing homes in the settlements. The marketing of such properties abroad has, at times, sparked protests and diplomatic criticism. The issue underscores the broader geopolitical dispute surrounding West Bank settlements, which remain a central and unresolved element of the Israeli-Palestinian conflict.