Chinese artificial intelligence company DeepSeek is preparing for its first major fundraising round, with the startup expected to seek around $7 billion from investors as interest in AI technologies continues to grow.

The planned fundraising would mark a significant step for DeepSeek, which has attracted global attention through its AI models and rapid development in a highly competitive sector. Sources familiar with the matter said the company is exploring options to secure fresh capital as it looks to expand its operations and strengthen its position in the market. The move comes amid intense competition between AI developers in China and abroad, with companies racing to build more advanced models and expand computing infrastructure. Investor enthusiasm for AI firms has surged as businesses increase spending on technologies linked to artificial intelligence.

A successful fundraising round could provide DeepSeek with additional resources for research, development and computing capacity, areas considered essential for competing with leading AI companies. The investment would also underline growing confidence in China's AI sector despite ongoing geopolitical and regulatory challenges. Discussions remain ongoing, and details of the fundraising plan could change as negotiations with potential investors continue.