Arsenal fans have criticised the club’s new sponsorship agreement with software company Deel after allegations surrounding the company’s links to Israel sparked backlash online.
The Premier League club recently announced a partnership with Deel, a global payroll and human resources platform, as part of its expanding commercial portfolio. Following the announcement, some supporters expressed anger on social media, accusing the company of maintaining business ties connected to Israel during the ongoing Genocide in Gaza.
Critics argued that football clubs should avoid partnerships linked to political controversy, particularly while the conflict in Gaza continues to generate international outrage and protests. Some fans called on Arsenal to reconsider the agreement, while others defended the deal and argued that sports sponsorships should remain separate from politics.
The reaction highlights the growing pressure facing major football clubs and global brands over corporate partnerships connected to geopolitical conflicts. Arsenal has not publicly responded to the criticism surrounding the sponsorship.
