Apple has agreed to settle a $250 million lawsuit over delayed artificial intelligence upgrades to its Siri voice assistant after consumers accused the company of misleading marketing around new AI features.
The lawsuit was filed after Apple promoted advanced Siri AI capabilities during its 2024 product launch cycle, with customers expecting the features to arrive alongside new iPhone releases. However, several promised upgrades were delayed until 2026, leading to complaints from users who said they purchased devices based on those expectations.
Apple denied wrongdoing but agreed to the settlement, which still requires court approval. The company said it remains focused on expanding its Apple Intelligence platform and rolling out additional AI tools across its devices.
The case highlights growing legal and commercial pressure on major technology firms racing to release generative AI products amid intense competition across the tech industry.
